Phoenix Fire started operations in 1995 as a business development agency focused on channel development for the primary laboratories within the technology sector. Our role was to commercialize new technology through business partner channels.
In 2000, the company expanded its services to work with all major technology developers on strategic business partner initiatives. Our portfolio of services also extended into working with Independent Software Vendors (ISVs) and Systems Integrators (SIs) on the development of their reseller channels and OEM partnerships. In 2005 we rounded out our portfolio by offering merger and acquisition services.
Today, Phoenix Fire is a full service business development agency for the technology sector. We have engaged with over 12,000 companies throughout our history. Recently we reached the responsibility of managing over US$ 7 billion of channel opportunity on behalf of our clients.
OUR MISSION is to work with our clients to grow their business partner channels to gain a competitive edge, quickly grow market share and increase short and long term revenue.
OUR GOAL is to work with our clients to achieve effective business partner programs that produce results without adding additional resources or technology infrastructure.